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When we need Care, sometimes it’s easier to take a passive role and to expect Care professionals and Policy Makers to decide and do to us whatever they think is best required. However with the sharp rise in chronic conditions and more fragmented social structures, the solutions are not entirely in their hands, they are also in ours.
But we tend to forget about the responsibility we have in our own Care. The skills to proactively look after ourselves are not embedded in our society to such an extent that we all know how to live a healthy lifestyle, and what that means for us as individuals.
Despite technology encouraging us to track and enhance our daily lives, we lack a sense of empowerment and motivation to stay physically and mentally healthy. Our personal well-being is usually an extra item on our to-do list until we are forced to confront the topic; usually when something serious happens and it becomes urgent and stressful.

Why can’t we find pleasure in Self-Care?
How can we raise awareness in society (from kids to adults) on the importance of prevention? How can we uplift the capabilities to naturally integrate good habits in our everyday life? How can we foster people’s well-being before a crisis hits?
By building resilience and designing behaviour change strategies into new solutions we can make it easier for people to feel motivated to care for themselves; therefore we can forge a sustainable social system in this world of longevity. Care must be reframed to offer a sense of purpose, control and reassurance; to make it personally intriguing, nurturing and, at times, even pleasurable.





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