Nowadays, Care remains centralised in public and private institutions instead of being accessible for people in their everyday lives. Meanwhile, technology is creating new touch-points and sources of knowledge, and other communities like peer-to-peer support groups are emerging bottom-up trying to ‘democratise’ Care.
However, none of these are formally seen for citizens as real alternatives for Care support. There is no consistent connection between the institutions, grassroots and industry; and this leads to the fact that none of us know in whose Care we really should trust.
We firmly believe this landscape must change. Family-centric and neighbourhood-based models can work to make Care more accessible and actionable; harnessing the natural social dynamics of Care that already exist around us, more easily integrating Care into our lives.
Dispersing Care into the community can also be a way to create new partnerships and synergies between people, community-based organisations, tech-platforms and informal and formal institutions of Care. How can we design urban environments that stimulate healthier lifestyles and strengthen social bonds?
How can we bring Care into our educational systems to plant the seed for future Caring Communities? How can we redesign ageing as a positive and thriving life stage to think of?
The result can be more robust, trustworthy and sustainable models of Care that succeed in delivering direct value to people along their lifetime.